Third-Party Cos. Can Sell Google Cloud Services
MediaPost.com The ability for consumers to traverse from one device to another and for brands to target ads cross-platform will require cloud services to store data and content. Google has announced a...
View ArticleFacebook Stops Its Long-Awaited Ad Network Before It Starts (For Now)
All Things D Looks like we’ll have to wait a bit longer to see Facebook’s much-anticipated ad network. The social giant is putting the brakes on a test it launched earlier this year that let it place...
View ArticleMix of Digital, Offline Tactics Yields High-Quality B2B Leads
eMarketer Marketers use varying tactics for quality vs. high-volume leads B2B marketers around the world are trying a little bit of everything, according to a November survey by Eloqua, CMO.com and...
View Article4 Media Types Every Marketer and PR Professional Needs
Due to technology and the dynamic nature of online communications, media has evolved. As a result, how you use the different types of marketing media to achieve your goals and reap measurable results...
View ArticleInstagram just made a major move that will turn it into a huge advertising...
The third-party partners now plugging their software into the API made a coordinated announcement about their involvement on Tuesday morning. By opening up an API to partners, marketers can now — for...
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